Bonk Breaker to fuel Slipstream Sports Athletes for the 2015.
Santa Monica, California (10 December 2014) – In cycling vernacular, nutrition bar maker Bonk Breaker is crushing it. Over the past five racing seasons, the burgeoning Santa Monica, California, company has grown from a handful of freshly-baked flavors to a full lineup of 13 all-natural energy and protein bars, backed UCI Continental and development teams, became the official energy bar of USA Cycling, USA Cycling Team and the IRONMAN Triathlon U.S. Series, and sponsored multi-world champions Mirinda Carfrae and Sarah Hammer, and professional football legend Wes Welker. Committed to expanding its growing active lifestyle footprint in the European and international marketplaces, Bonk Breaker will provide the official nutrition bars for Slipstream Sports. In 2015, Slipstream’s UCI WorldTour team will be known as Cannondale-Garmin Pro Cycling, an American squad that competes internationally in pro cycling’s biggest races, including the grand tours, classics and world championships.
In addition to fueling Slipstream’s athletes with delicious and nutrition-rich real food ingredients used to create the nine high-octane energy bar and four muscle-building protein bar flavors that are certified gluten free, Bonk Breaker will be visible and active at key races around the globe. The team’s riders will offer valuable feedback which will further Bonk Breaker’s position as a leader in sports nutrition.
“Bonk Breaker is thrilled to partner, in 2015, with such an esteemed and widely-respected organization. We are proud to have set the new standard for nutrition bars in the United States and Bonk Breaker is swiftly becoming a global brand. The professional peloton represents the ultimate proving ground for sports nutrition. We had already established relationships with several riders who love our products. The match and the timing are perfect to partner with these incredible athletes, who compete all over the world and will help bring the Bonk Breaker story to active lifestyle athletes everywhere,” stated Bonk Breaker co-CEO Chris Frank.
Jonathan Vaughters, CEO of Slipstream Sports, said, “As an organization, we strive to equip our athletes with the best products available. Bonk Breaker achieves that standard by using fresh, great-tasting all-natural ingredients that will help fuel our riders so that they can be at their best before, during, and after racing. We look forward to helping Bonk Breaker translate their increasingly dominant U.S. presence into success abroad.”
Available at retail outlets throughout Australia Bonk Breaker products are enjoyed by Olympians and world-class athletes as well as weekend warriors and anyone in search of a healthy snack choice or meal replacement. For more information, please visit your local dealer